Today, we will discuss about searches and traffic. As we all know this two things comes in search engine optimization every time and it’s the most important thing to be taken care of.

Now, my first question is, Do you understand what the difference between searches and traffic is?

I can bet that not more people think about this term when they optimize their site. However, for a most successful SEO campaign this is one of the most important things to start with. It’s a part that has to be considered with you do a keyword research.

So, what is the basic difference between Searches and Traffic?

Searches: It is the total number of people searching on internet for particular piece of information.

Traffic: It is the total number of people that comes to your site after searching a particular piece of information.

Sounds like same; however, that’s not the case. There is a thin line of difference between both.

Traffic is the exact thing that you are looking for and not the searches. Even when you are top ranking you cannot expect all searches coming to your site.

A recent survey has proved that the website ranking #1 for any keyword, get 42% of the clicks. So, even if you are on top ranking for your keyword, you still will receive only 42% of traffic.

Website with #2 receive 12% of the traffic, #3 receive 8%, #4 receive 6%, #5 receive 5%, #6 receive 4%, #7 receive 3% and rest is then accumulated with other results.

So, next time when you see that even your keywords has 1000 of searches per day and you still not getting the right traffic. You know the reason. It’s not to panic. The solution is to optimize your other pages for other keywords. This way you will receive more traffic.

If you have any query please leave a comment and I will surely try to answer it. You can request a personal quote for Search Engine Optimization by contacting on creatiefpartners@gmail.com.