Keywords research is the most important for any website to gain profit from their online promotion campaigns. With wrong keyword projection, your online campaigns for Search Engine Optimization will lead your waste of your time. A successful online starts with proper keyword research only.
Always remember that the time taken by successful business is same as time taken by unsuccessful business. So, plan your time properly and invest it first into keyword research. A recent study has revealed that 80% of webmaster fails in this process and 90% of online business doesn’t get success due to bad keyword research. So, what is the factor which has to be taken care while you research your keywords?
There are many such factors that have to be taken care, however, there are few fundamental things that has to be taken care of first hand.
1. Selecting the Niche: Many webmaster and people misunderstand the meaning between market and niche. If you consider Gaming as the Market than Doll Games will be considered as Niche. Market and Niche are two different entities and should be differentiated first before you begin any campaign.
2. Relevancy: Keyword Relevancy is utmost important. The keyword set you select has to be highly relevant to your business. Most webmaster chooses keyword looking at the Traffic, but always remembers, high visitor not always means business. High traffic from relevant keyword only will give you more business. So first look for Relevancy of keywords.
3. Traffic: The factor after relevancy is traffic. You need relevant keywords having with high traffic, this way you will get more business. Do’t get confuse with traffic and relevancy, keywords with relevancy will also have traffic. Search for them, do repeated keyword research. Always remember, your initial keyword research will decide your success. So, be careful while you select them
4. Competition: Another factor that many webmaster think is ok to deal with. However, it’s not ok. If your website is brand new you need to take keywords, with minimum number of competition, as for a new website it’s difficult to rank good on search engines. So, long tail keywords are always advisable. If your domain already with links and pages cached by search engine. You can think of targeting high competitive set of keywords.
5. Commercial Intention: Let take an example of this factor, I think this factor has 25% of weight-age from all the factors. Let’s say, we got a keyword called Doll Games Help, this keyword has good Relevancy as per the niche, huge traffic and competition. However, this keyword may not have commercial keyword. People will look this keyword just to gain information but not to buy anything. So, it will not be a good keyword for your search campaign.
I hope you understand the importance of Keyword Research in your online campaign. If you have any query or feedback, please feel free to ask or say in the comment box. Thank you for reading this article, your feedback will be much appreciated.
Jackson Carta
July 27, 2010 at 12:29 amQuite a few of the ideas associated with this blog post are generally beneficial yet had me wanting to know, did they seriously imply that? One point I have got to point out is certainly your writing skills are very great and I will certainly be returning back again for any new blog post you come up with, you may well have a new supporter. I book marked your main web page for reference.
SEO Expert
July 27, 2010 at 10:36 amThanks for appreciating me. And yes, it’s very important that you do proper a proper market research and niche research before you begin your keyword research. Also, do invest good time in doing keyword research.
Pilar Trebesch
July 30, 2010 at 4:57 pmThank you for sharing this. I’m always looking for great content to send to clients and my coworkers, and this article is certainly worth sharing!
Craig Joto
August 3, 2010 at 5:44 pmI just required to say that I discovered your blog via Goolge and I am glad I did. Carry on the excellent work and I will be sure to bookmark you for when I have more free time away from the books. Thanks!
Albert Quaintance
August 3, 2010 at 5:54 pmThe primary aspect of search engine marketing is keeping up with the constant changes in Bing and the people who are continously tweaking the algorythms. What I really want to ascertain are the places that put out accurate seo intelligence that is easy to comprehend.
Creatief Partners
August 3, 2010 at 6:14 pmInternet Marketing is the field where you always need to keep up pace with the change of search engine algorithm. One thing is always common while all this tweaking is done by big shot company like Google, Yahoo and Bing and that is they always make there algorithm such that its more easy for people to find information they are looking for and that is where the whole concept of SEO revolves. It’s to make your webpage more prominent and representable to search engine so it think that you are the best what people are looking for. I hope this resolve your query to some extent. Also, you will never find all information at one place. Very rare. All you need to do is keep researching and only believe your experience and top people of market like Matt Cutt and such.
Derek Salos
August 25, 2010 at 2:33 pmI just linked this page on my facebook. it is an interesting article for everyone.